My experience combines continuous in-depth research and exploration about the best human-centered design and innovation techniques, tools and approaches for UX, service and strategic design and about the connections between design, design thinking, innovation processes, and business strategy. My professional experience extends from digital to physical experiences, from single products and touchpoints to complex ecosystems and service platforms and digital transformation programs.

My Main Responsibilities

Leading design topics within various projects.
Defining products with different business units.
Transferring user needs to storyboards, wireframes, mockups, and prototypes, incorporating user research and usability test. Conducting diverse design workshops and design processes in the organization as a coach and main moderator.
Organising designer global meetup.